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Sebastian was co-founded by American hair stylist Geri Cusenza and her husband John Sebastian in the 1970s. Sebastian has a number of products and technological innovations. As a pioneer in the hairdressing industry, it designed the world's first curling iron and invented the first bottle of styling hair spray in real sense. Now, Sebastian is owned by Procter & Gamble. It launched various stylish products, which are beloved by Hollywood stars and international fashion week stylists.