Olay

Olay, a well-known beauty and skincare brand, comes in a wide range of eye creams and face creams, clearly divided into many categories, from moisturizing, anti-wrinkle to whitening, meeting the special needs of consumers. The iconic Eye Lifting Serum of Olay is favored by consumers, and is called as the best drugstore’s eye serum by BYRDIE. Formulated with safe ingredients, Eye Lifting Serum is suitable for most skin types. This powerful serum uses niacinamide as the key ingredient to promote cell metabolism, improve skin condition, while moisturizing. Its formula also contains active aminopeptide and allantoin that can tighten the skin, reduce wrinkles, leaving your skin around eyes smooth and elastic. If you suffer from serious eye problems like wrinkles and black circles, Eye Lifting Serum is perfect for your daily skincare routine. This white, creamy, non-greasy serum is easy to absorb. With small holes on its head, Eye Lifting Serum can be applied on your eye area directly. It is well-received and cost-effective. Sometimes it is even out of stock on official website. A user left the comment and said, “I’ve been using for two weeks and my crows feet and lines under my eyes are less. I’m surprised. Most stuff doesn’t work, this does.” However, a burning sensation may occur according to some users. So, it is not suitable for sensitive skin.

Founded in 1952 and now owned by Procter & Gamble, Olay focuses on the research and development of skincare and bath products, and is the winner of "Brand of the Year" in WWD’s 2018 Beauty Inc Awards. Olay Eye Lifting Serum effectively lifts the eye area, tightens the eye skin, reduces fine lines and wrinkles, and relieves sagging of the eye skin. Besides, it also instantly hydrates the skin to make the entire eye area plumper and more supple while reducing the appearance of under-eye bags with each use. Olay Eye Lifting Serum contains niacinamide (vitamin b3), an iconic ingredient of Olay, to help lock in moisture and hydrate the skin around the eyes. In addition, this eye serum boosts the hydration, helps with skin cell turnover and regeneration, brighten dull skin, and strengthens the skin's defense. Infused with Amino-Peptide and vitamin complex, this eye serum aids in skin turnover, significantly improves and smooths out fine lines and wrinkles, moisturizes sagging skin, and slows down the aging process to make your skin look younger and firmer. One customer wrote, “I've been using it for a month and can now wear eyeliner! I'm blown away. My eyes are the same as they were ten years ago. Thank you so much, Olay!”