L'Oréal Paris

L'Oréal Paris, a leading hair color brand, provides high-quality products which are favored by consumers. Superior Preference Fade-Defying Shine Permanent Hair Color has long been a golden standard for hair dying since 1973 and comes in over 50 shades on the official website. No matter what color you choose, blonde, brown, black, or red, all make you get rid of dullness. This effective hair color not only offers bright colors but also helps cover the gray hair, leaving you looking younger and more fashionable. Superior Preference Fade-Defying Shine Permanent Hair Color adopts the latest technology to keep the color lasting over eight weeks. Formulated with Camelina Sativa Seed Oil, antioxidants, vitamin E, and UV filtering agents, this hair color not only moisturizes the hair but also prevents fading caused by UV rays. With a transparent gel texture, this hair color, paired with Care Supreme Conditioner and Shine Serum, makes the hair smooth and shiny while preventing color shading. Some consumers mentioned this effective product on the official website, “I tried Preference Natural Blonde and love the way my hair shines and seems to feel healthier. Also, the color doesn't fade. I was going to go back to Excellence, but think I will stay with the Preference.” But some consumers complained the dying result is different from what the official website claims. We recommend conducting a color test before choosing this product.