Ilia

As the star product of ILIA, Limitless Lash Mascara is the winner of the Allure's Best of Beauty award in 2019 and it’s considered as the best mascara for creating the most natural look by Glamour magazine. Mascara features an exclusive patented double-sided brush head, with the shorter bristles for curling and thickening lashes; the longer bristles is used for lengthening and separating lashes for a more defined look. Limitless Lash Mascara is infused with organic beeswax and Brazilian carnauba wax to keep lashes light and curled, and it also contains organic shea butter and keratin to help strengthen lashes. With the gentle formula, it’s officially claimed to be 99% natural and can be used by those with sensitive eyes or wearing contact lens. However, As the price point of the Limitless Lash Mascara is a bit higher, it is recommended for customers not on a strict budget. Some people complain that it will flake off with average staying power after a while, so setting makeup products are recommended to apply. Other users complain that it smells bad, so you can try the mini pack first.

Ilia is an American natural and organic beauty brand dedicated to creating pure, gentle and high-performance products. Plus, the brand uses recycled aluminum for their lightweight and durable packaging. One of Ilia’s iconic products, Limitless Lash Mascara has received lots of good reviews from customers and is the winner of multiple major beauty awards. It features the brand’s patent double-sided brush, the shorter side for curling and volumizing while the longer side for lengthening and separating. This 99% naturally sourced formula contains a blend of Organic Bee and Carnauba waxes for lightweight, curled lashes. It’s also infused with Organic Shea Butter and Keratin that help enhance your lashes. The lightweight formula won’t leave your lashes feeling heavy while keeping them curled all day. Limitless Lash Mascara is gentle and non-irritating, safe even for sensitive eyes or contact lens wearers. Further, it can be easily removed with water, saving you from scrubbing or tugging caused by makeup remover.