e.l.f.

e.l.f. Cosmetics is an American drugstore makeup brand. Featuring natural ingredients, its products are well received by the public thanks to the exceptional quality. As one of its star products, Moisturizing Lipstick is also the award winner of Allure Reader's Choice Makeup 2017. This lipstick has a velvety, satin texture that feels comfortable and coats lips evenly. This medium-pigmented lipstick gives you a natural look with one swipe, even with no makeup. Multiple players of this product also won’t make your makeup look too intense and exaggerated, great for beginners. Plus, this vegan and cruelty-free formula is enriched with Shea and Vitamins A, C and E to hydrate and nourish lips without flaking, even for those with dry lips. In a nutshell, Moisturizing Lipstick is an affordable pick, worth considering. Please note that there are only two shades available on the official site. For more options, go to Amazon and Influenster. However, many customers complained it’s not that long-lasting, and appears to fade and separate over time. So, be sure to set your makeup after application to achieve a better look.