Shiseido and Tencent reached global strategic cooperation

Shiseido Group announced that it has entered into a three-year global strategic partnership with Tencent. Through comprehensive cooperation regarding Tencent's social and content ecology, enterprise digital transformation services, and innovative technologies, Shiseido will create direct-to-consumer (DTC) growth engines, elevate the experience of consumers worldwide, and accelerate the building and transformation of digitalization capability.