SHISEIDO
By Veronica Hope Mar 28, 2022
Shiseido is a Japanese global cosmetics corporation that was established in 1872. Its product lines include skin care, cosmetics, body care, hair care, and fragrances. It is one of the world's oldest cosmetic companies, as well as the largest cosmetic firm in Japan and the world's fifth largest cosmetic corporation. "Beauty Innovations for a Better World" is the brand's mission statement. In addition to its main label, the corporation controls a slew of other brands and subsidiaries around the world.
MoreShiseido and Tencent reached global strategic cooperation
Shiseido Group announced that it has entered into a three-year global strategic partnership with Tencent. Through comprehensive cooperation regarding Tencent's social and content ecology, enterprise digital transformation services, and innovative technologies, Shiseido will create direct-to-consumer (DTC) growth engines, elevate the experience of consumers worldwide, and accelerate the building and transformation of digitalization capability.
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