
Helena Rubinstein

Founded in 1902 by Ms. Helena Rubinstein, HR is one of the founding brands of the modern beauty industry. It was acquired by L'Oréal in 1988 thanks to the rigorous, avant-garde and bold style, HR products has made a great success in the anti-aging category as a top-notch brand of L'Oréal. The outstanding HR lays a solid foundation for the modern beauty industry as a pioneer in the scientific beauty industry.



