e.l.f.
By Veronica Hope Mar 24, 2022
e.l.f, a drugstore beauty brand, is cofounded by Joseph Shamah and Scott Vincent Borba in 2004. Since its inception, e.l.f has been dedicated to providing users with cost-effective beauty products. It has a wide range of products, including skincare products, makeup tools, eyeliners, lipsticks, lip glosses, blushes, brushes, mascaras, etc. Makeup products come in fine textures and simple packaging and have won the favor of major U.S. fashion magazines and a good reputation among consumers.
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