The 10 Best Toothpaste of 2022

Lecea Hudson
Jan 13, 2022

Toothpaste, as a necessity that we all use every day, serves as an important cleaning agent to protect our teeth. However, not all toothpastes are suitable for people, for they have different effects and contain different ingredients. The main ingredient in most toothpastes, the rubbing agent which helps clean the teeth. Other additives are preservatives, colorants alike. There are many types of toothpaste, like anti-inflammatory medicated toothpaste, which is based on ordinary toothpaste with certain antibacterial medications. However, this type of toothpaste should not be used for long time, otherwise it will lead to dysbiosis of flora in the mouth. There is also anti-allergy toothpaste with desensitizing ingredients, like fluoride, strontium chloride, but this toothpaste only works for mild dentin allergy with slight alleviating effects. If it's not effective in a period of time, you should stop using it, and seek for professional medical help and try other desensitization methods. Of course, there are also descaling and whitening toothpastes, which contain peroxide or hydroxyapatite. Through frictions and chemical bleaching, it’s effective to whiten your teeth. But, if the friction particles in the toothpaste come in a large and hard form, tooth abrasion will be caused due to long-term use plus hard brushing method.

When choosing a toothpaste, look at the ingredients carefully instead of its name in order to choose the right toothpaste according to your teeth condition. If you have yellow teeth, choose one with silicone ingredient. If you have tooth allergies, pick one with ingredient strontium chloride or potassium nitrate. If you want to prevent tooth decay, try one with fluoride. For tartar prevention, one containing pyrophosphate or zinc citrate is your solid choice.

We rounded up a host of brands with a cult following, like Arm&Hammer, Supersmile, Sensodyne and so on. Each brand boasts a wide range of super-quality products, and most of them are the winners of multiple beauty awards. So to find your pick, check out the list of toothpastes we’ve compiled for you.

View More
  • 1. Arm & Hammer
  • 2. Supersmile
  • 3. Sensodyne
  • 4. Crest
  • 5. Colgate
  • 6. Marvis
  • 7. Dr. Sheffield's
  • 8. Tom's of Maine
  • 9. Hello Oral Care
  • 10. BURT'S BEES

Arm & Hammer

Church & Dwight is the largest U.S. producer of baking soda. It manufactures a wide range of products, including the best known Arm & Hammer line that is used by more than 60 million households. Born in 1846, the almost-200-year-old trusty brand Arm & Hammer launched many versatile and affordable baking soda products that became must-have daily necessities for American families at that time. Since 1970, the brand has expanded into other businesses including oral care, personal care, cat litters and the like. As a global brand, Arm & Hammer enjoys a good reputation for taking a high level of social responsibility and regularly organizing donating to local charities.

Arm & Hammer offers an array of toothpastes awarded the Seal of Acceptance by the American Dental Association (ADA). Arm & Hammer toothpaste features baking soda to help continuously produce alkali ions and maintain the alkalinity in your mouth, which is more effective at fighting bacteria than most toothpastes packed with sodium hydroxide. And meanwhile, baking soda particles produce less friction than conventional calcium carbonate-based abrasives to strengthen enamel. During your brush, baking soda helps evenly distribute toothpaste in your mouth, creating less foam yet effectively cleaning your teeth.

Depending on the benefits, Arm & Hammer toothpastes are divided into several lines such as Whitening, Enamel Strengthening, Sensitive, Deep Cleaning and the like. Well received by many consumers, Whitening toothpastes are formulated with peroxide to deliver a natural bleaching effect. Among them, Advance White Extreme Whitening Toothpaste is a bestseller. This minty option with Stain Defense is effective at removing stains and protecting against tartar buildup while cleaning and whitening your teeth. The Enamel Strengthening line contains fragrance ingredients to freshen breath. The Sensitive line is formulated with potassium nitrate to help reduce tooth sensitivity.

In a nutshell, the Whitening and Sensitive lines are highly targeted and versatile. Priced higher than essential toothpastes, they are still very cost effective and worth considering. You can buy the products in offline retail stores or shopping sites such as Amazon.

View More


Supersmile is one of the most famous American whitening toothpaste brands, founded in 1987 by Irwin Smigel, founder and president of the American Academy of Cosmetic Dentistry (AACD), as well as the world-renowned "Father of Aesthetic Dentistry". Approved by FDA and ADA, the patented formula of this brand is highly recommended by many dentists and famous review sites such as Allure, Bustle, Men’s Health and the like.

Formulated with Calprox®, a proprietary form of calcium peroxide, Supersmile toothpastes help  dissolves stains adsorbed onto the tooth surfaces. Compared to the conventional toothpastes that remove stains physically, this chemical whitening solution is less abrasive to your teeth. Plus, Supersmile toothpastes are also formulated with baking soda, which is less then that of Arm & Hammer, and calcium hydrogen phosphate to strengthen teeth and prevent cavities.

Supersmile toothpastes are all packaged in a simple and elegant, white tube with a flip top cap. Featuring teeth whitening, it has full range of products include Professional Whitening Toothpaste, Extra Whitening Toothpaste, Relax Whitening Toothpaste, and Awake Whitening Toothpaste, as well as Professional Whitening Accelerator. Among them, Professional Whitening Toothpaste can meet the basic needs of teeth whitening. This affordable toothpaste is a bestseller of this brand. It comes in a variety of scents such as mint, rose, green apple, and cinnamon to suit different preferences.

If you have concerns about tartar buildup and are looking for a quick solution, it is recommended to pair your toothpaste with Professional Whitening Accelerator for faster whitening. However, if you have tooth pain, canker sores and other problems, see a dentist before use and proceed with caution.

View More


Sensodyne, founded in 1961, is one of the world's leading professional toothpaste brands for sensitive teeth. Owned by GlaxoSmithKline, the global third largest pharmaceutical, biological and health care company, Sensodyne specializes in the production and marketing of dental care products for people with sensitive teeth. Grounded in 60 years of research, Sensodyne has developed exclusive formulas to help people fight the pain caused by tooth sensitivity, and its toothpastes are highly recommended by many dentists.

Sensodyne toothpaste is formulated with two special ingredients, stannous fluoride and potassium nitrate. The former prevents tooth sensitivity, while the latter helps relieve the nerve pain. It is recommended to brush your teeth twice a day with Sensodyne toothpaste for a long-lasting soothing effect. The minty Sensodyne toothpaste tastes a little salty and is low foaming. It requires some time to distribute the toothpaste evenly on your teeth, and it leaves your teeth refreshed after you brush. We have to say, the Sensodyne toothpaste is young people’s fave.

Sensodyne has a full range of toothpastes for soothing sensitive teeth, which come in a wide variety of categories, including Teeth Whitening, Sensitive Teeth Repair, Enamel Strengthening and the like. As the toothpastes have similar looks, it requires you identify each of them by the efficacy when buying. Rapid Relief Toothpaste and Essential Care Toothpaste are Sensodyne's star product lines and are the bestsellers on the official website and Amazon. The Rapid Relief Toothpaste is formulated with stannous fluoride as a fast-acting soothing ingredient to quickly form a protective layer on sensitive teeth. This solution is simple and quick, but cannot achieve long-lasting effect, suitable for a short-term simple repair. The SLS-free Essential Care Toothpaste is also safe for people with sensitive teeth.

Aside from toothpastes for sensitive teeth relief, there are also a wide selection of other options for whitening, deep cleaning, and fresh breath, etc. With more affordable price points than other lines, these toothpastes are very cost-effective and worth considering.

View More


Crest is the number one toothpaste brand in the United States, born in 1955. As a member of the American multinational consumer goods giant P&G Group, Crest specializes in the production and sale of toothpastes and other oral care products. It has superior strength and enjoys a good reputation in the industry. Crest is committed to enabling everyone to establish healthy oral care habits. Targeting the general public, its products are the picks of many families thanks to the cost-effectiveness. Crest also co-organized public welfare activities with Oral-B. Through cooperation with the society or colleges and universities, they donated oral care products to the public and provided free oral exams, winning a great reputation.

Toothpaste is the main product of Crest. In response to the various needs of consumers, Crest proposes a number of specialized solutions to provide all-round protection for teeth, addressing different concerns. Crest has 7 product lines of toothpaste, including Gum Health, 3D White, All Round Protection, Cavity Protection and the like. Crest also provides toothpastes designed for kids. Featuring Disney characters, these toothpastes come in fun and appealing packaging.

Crest Gum Health toothpastes are clinically proven to improve mild inflammation of the gums, remove plaque along the gum line and repair enamel. Among them, the award-winner CREST GUM DETOXIFY DEEP CLEAN TOOTHPASTE was named the Product of the Year for 2019. Crafted by Crest scientists, this minty toothpaste features an activated foam formula that gets deep into your mouth and causes chemical reactions with the dental plaque along the gum line to remove tartar. Many customers say that it improves the gum health remarkably and reduces bleeding gums significantly. In a nutshell, this toothpaste is worth considering.

Crest toothpastes are infused with many moisturizing ingredients with moderate solubility. It is recommended to rinse your mouth thoroughly with water after brushing your teeth to reduce the residue of toothpaste.

View More


Born in 1873, Colgate is a famous American personal care brand. It specializes in the production of toothpastes, toothbrushes, dental flosses and other oral care products. Colgate is owned by Colgate-Palmolive which is a well-known corporation owning several sub-brands such as Speed Stick, Palmolive and the like. Colgate is committed to technological innovation to meet the ever-changing needs of consumers, and its products are trusted by consumers all over the world.

Colgate has a variety of toothpaste product lines that are divided into Colgate, Colgate Max Fresh, Colgate Optic White and the like. Formulated with stannous fluoride as an active ingredient, the best seller Colgate Total Whitening Gel helps prevent tooth cavities while relieving swollen gums. Plus, this formula is effective at cleaning, ranging from bacteria on the surface of teeth to the whole mouth, and can also whiten teeth. With a gel texture, this minty sweet toothpaste freshens breath and leaves your mouth feeling clean and cool. If you’re looking to stronger cleaning effects, Colgate Total Deep Clean Toothpaste will be your best bet. This toothpaste is packed with Hydrated Silica that delivers amazing cleaning effect and a stronger mint scent, well received by customers. The toothpastes of this lineup come in different colors depending on different benefits to choose from.

Colgate® Cavity Protection Toothpaste is another option that you should never miss out. Infused with Sodium Monofluorophosphate, this toothpaste prevents tooth decay and is a highly effective cavity fighter, in line with the modern concept of oral care with fluoride toothpaste. 

In a nutshell, Colgate provides a wide selection of affordable toothpastes. All of them are cost-effective must-haves for households. Colgate toothpastes are available on multiple platforms such as retail stores or online stores like Amazon and TARGET.

View More


Marvis is a well-known Italian toothpaste brand with nearly 100-year history. Marvis toothpaste is a special oral care product for British Airways first-class cabin. Marvis successfully changes people's perceptions of the conventional toothpaste serving basic functions, by turning simple oral care into the enjoyment of life to give you a brand new experience every day. With highly recognizable packaging and rich flavors, Marvis products are deeply loved by luxury consumers.

Made in the Italian way, Marvis toothpastes come in a retro aluminum packaging with exquisite patterns and embossed logo on the screw cap, quite recognizable. The opening of the Marvis toothpaste tube is much smaller than the tube itself. In addition to effectively controlling the amount, this design also ensures the tube is well sealed, even without requiring a foil seal under the cap.

Marvis toothpastes are formulated based on the traditional yet complicated processing method. The thick, dense paste features strong smells and leaves your teeth and mouth feeling super refreshed while providing whitening benefits. Marvis comes in 7 different flavors, including mint, jasmine, licorice and the like. These toothpastes is packed with similar hero ingredients, except the different flavors for different tastes. Marvis Jasmin Mint Toothpaste and Marvis Whitening Mint Toothpaste are more popular thanks to milder flavors , while Marvis Ginger Mint Toothpaste and Marvis Cinnamon Mint Toothpaste taste a little spicy.

Most Marvis toothpastes are formulated with aluminum hydroxide and titanium dioxide. The former is often used for tooth polishing and can remove pigment and stains from your teeth, while the latter enhances the visual whiteness of teeth in a short time. It should be noted that all Marvis products are free of fluoride, which means they are not very effective at fighting cavities and tooth decay. For this reason, we recommend using it alternately with other fluoride toothpastes.

View More

Dr. Sheffield's

Born in 1881 and named after its founder, Dr. Sheffield's is the world's first toothpaste manufacturer. Dr. Sheffield is a prominent American dentist known for the invention of the world's first toothpaste packaged in a tube. Over the years, Dr. Sheffield's has been committed to optimizing and upgrading product formulas. Dr. Sheffield and his R&D team have also developed toothpastes enriched with natural ingredients, and are still launching new products.

Dr. Sheffield's products are divided into two categories: adults and kids. Coming in aluminum tubes, these toothpastes are differentiated by packaging colors. There are 3 toothpastes for kids, each of which is 4.2oz. Formulated with different fruity flavors, the toothpastes are favored by children thanks to the sweet taste. Adult toothpastes are slightly different from each other due to the ingredients and flavors. All of them are infused with calcium carbonate that effectively removes tartar. You can select products depending on your personal preferences and concerns. If you’re looking to freshening breath, Dr. Sheffield’s® Natural Peppermint and Dr. Sheffield’s® Natural Wintergreen will be your best bet. If you’re after teeth whitening, we recommend Dr. Sheffield’s® Natural Activated Charcoal and Dr. Sheffield’s® Natural Cinnamon.   

Dr. Sheffield's products are all infused with natural ingredients, fluorine-free, safe and reliable, and are certified by the NPA. All of them are available on multiple platforms such as Amazon, Walgreens and the like.


View More

Tom's of Maine

Tom's of Maine is a well-known American personal care brand founded in 1970 by Tom and Kate Chappell and headquartered in Maine, USA, with manufacturing facilities in the United States, Canada and many other places. In 2006, Tom's of Maine was acquired by Colgate-Palmolive, a household consumer goods company. Tom's of Maine is committed to researching and developing natural, safe and cruelty-free products. Formulated with non-irritating ingredients, its products are well received by the public. Tom's of Maine also actively fulfills its social responsibilities, donating its profits back to the community through non-profit organizations.

Tom's of Maine products can be divided into three categories: Oral Care, Deodorant & Antiperspirant, and Bath & Body. Among them, the oral care products are the centerpiece of Tom's of Maine, including toothpastes, toothbrushes, mouthwashes and the like. Tom's of Maine toothpaste comes in a variety of flavors such as mint, cinnamon, fennel, fruit and so on, of which the fruitilicious toothpastes are suitable for children.

The bestseller Fluoride-Free Antiplaque & Whitening Toothpaste in Spearmint is formulated with calcium carbonate that removes stains while reducing the damage caused by particle friction to tooth enamel. Hydrated Silica is effective at whitening your teeth to make them look healthier. It is also infused with zinc citrate to freshen breath and leave your mouth feeling refreshed. This toothpaste comes in 1oz, 4.7oz and 5.5oz to choose from. The 1oz tube is a travel size toothpaste while the 5.5oz one is suitable for home use. We recommend buying large-capacity products that are more cost-effective. However, Tom's of Maine’s distribution is somewhat limited, but you can buy it on Amazon.

Tom's of Maine is a Certified B-Corp and meets the highest environmental standards, so you can rest assured about its products enriched with natural ingredients.

View More

Hello Oral Care

Hello Oral Care is an American startup specializing in the production of oral care products, founded by Craig Dubitsky. Hello Oral Care has a very young and energetic team that is constantly developing and launching new products. In the pursuit of natural product ideas, Hello Oral Care provides products are of high quality and safe ingredients, free of artificial sweeteners and synthetic dyes and other irritants. You can also follow HelloProducts on Spotify to learn more about the story and philosophy behind the brand.

Toothpaste is the centerpiece of Hello Oral Care, as well as the top seller. Hello Oral Care offers a wide variety of products in different packaging colors. Coming in a black tube, Hello Activated Charcoal Fluoride Free Toothpaste is a bestseller favored by the public. This gel-like toothpaste with a flip top cap features charcoal odor, making it very special. The activated charcoal-infused formula is excellent in removing stains, whitening teeth and freshening breath. Free of alcohol, peroxides, and SLS, this paste is safe for people with canker sores. You can pair it with Hello Oral Care's charcoal mouthwash for better cleaning effect. Priced at $5.99 on the official website, it is a very cost-effective option. If you buy the Hello Activated Charcoal Fluoride Free Toothpaste on the official website, you can also get a free toothbrush.

Hello Kids Unicorn Fluoride Toothpaste is a go-to item for kids. Unlike Hello Oral Care fruity toothpastes for kids, this toothpaste comes in a colorful, appealing packaging with unicorn patterns. With sweet flavors, the formula is formulated with sodium fluoride as the active ingredient that effectively cleans teeth and keeps gums healthy. Hello Kids Unicorn Fluoride Toothpaste is recommended by many digital media like RedTricycle. Children between the ages of 2 and 6 years should be watched closely by their parents when brushing their teeth to avoid accidentally swallowing toothpaste.

View More


Burt's Bees is an American personal care brand founded in 1984 by beekeeper Burt Shavitz and businesswoman Roxanne Quimby. As part of Clorox, it has a strong cult-following in many countries/regions around the world. Aspired to be a 100% natural, cruelty-free brand, Burt's Bees offers a wide range of products with safe ingredients and free of phthalates, parabens, and SLS, etc. With very high standards of quality control, Burt Shavitz has carried out multiple tests on the origins of ingredients to ensure the purity of the products. Committed to environmental protection, Burt's Bees offers 100% recyclable packaging. 

Burt's Bees provides a wide range of products, including skin care, makeup, lip care, body & hair care and the like. There are 7 toothpastes available on its official website. Purely White Zen Peppermint Toothpaste Fluoride-Free and Kids Fruit Fusion Toothpaste With Fluoride are both bestsellers thanks to the high quality and reasonable price. Following the brand concept of Burt's Bees, Purely White Zen Peppermint Toothpaste Fluoride-Free boasts simple ingredients, fluorine-free, SLS-free, preservative-free, and is effective at cleaning teeth and gums and freshening breath. Both adults and children over 2 years old can safely use this paste.

Kids Fruit Fusion Toothpaste With Fluoride is designed for kids. Infused with the ingredients similar to those of Purely White Zen Peppermint Toothpaste Fluoride-Free, this formula also contains high-quality sweeteners and flavors of fruit fusion, which make kids feel happy when brushing their teeth and form good oral care habits. This paste is very cost-effective and worth considering.

The tube and packaging of Burt's Bees toothpastes are both recyclable. Fill out the form on the official website and send back three packages at a time. You can make your own contribution to environmental protection.

View More




Please review our Cookie Policy for more information. By clicking "Accept" you agree to our "Cookie Policy". Accept

Sign Up

Aleady a account ?

By continuing, you agree to GuideMaser's Terms of Service, Privacy Policy and Cookie use.

Confirm Email Address

GuideMaser sent a confirmation email to: [email protected]
Click the Confirm link in the email to secure your GuideMaser account.


Send a password reset email

We sent a message to so you can pick your new password.

Pick a new password


Create Account


Change Password