The 19 Best Lipstick Brands of 2022

Sophie Willis
Jan 13, 2022

Lipstick is like a girl's armor. A beautiful lipstick brings you a good complexion and a happy mood, allowing you to show more charm. Lipstick gives your lips a variety of beautiful shades to make you look more vigorous. Contouring the face with a lipstick is the "secret trick" of makeup artists to make the face look smaller and more multidimensional. Upgraded in recent years, lipsticks come with more shades and more comfortable skin feeling, featuring moisturizing, nourishing and sun protecting properties. “Lipstick is the most personalized part of the entire makeup,” celebrity makeup artist Lauren D'Amelio said in an interview, “it reflects your style and mood.”

We rounded up a host of brands with a cult following, like TOM FORD, CPB, Charlotte Tilbury and so on. Each brand boasts a wide range of super-quality products, most of which are the winners of multiple beauty awards. Now, if you’re ready to get the perfect lipstick, scroll down to check the following list of brands we’ve compiled for you.

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  • 1. Tom Ford
  • 2. Clé de Peau Beauté
  • 3. Charlotte Tilbury
  • 4. Yves Saint Laurent
  • 6. M·A·C
  • 7. Dior
  • 9. Givenchy
  • 10. Giorgio Armani
  • 11. Christian Louboutin
  • 12. Chanel
  • 13. Estée Lauder
  • 14. Shu Uemura
  • 15. LANCÔME
  • 16. NARS
  • 17. L'Oréal Paris
  • 18. KIKO

Tom Ford

Tom Ford is a fashion brand founded by designer Tom Ford in April 2005. People have different comments about this American brand. It is better to say that the founder Tom Ford is the man who knows women best. Tom Ford has become “the king” in lipstick industry by means of its powerful and mysterious style. Although, it started its makeup industries in 2011.

The "Boys and Girls" collections are divided into Lips & Boys and Lips & Girls respectively; each lipstick is named specially after fifty well-known men’s and lady's names. Surely, the cores of a product are its quality and feeling. Tom Ford also did an excellent job. The LIP COLOR collection is the first one launched by Tom Ford, offering high moisture, satisfying use feeling, strong staying power, and excellent color rendering, etc.. The LIP COLOR collection is rich in colors popular among people. People who prefer a matte texture can choose LIP COLOR MATTE collections which are high pigment and saturation.

The two main collections of Tom Ford lipsticks are bottled respectively in white and black tubes. And there are white tubes usually limited other than black ones. The CLUTCH-SIZE SOLEIL LIP BALM collection is launched every summer. Many colors may be no longer to be produced after the season, so it enjoys good sale. The classic collections are in a smooth texture and good moisture.

It is difficult to find a alternative one for each color of Tom Ford lipstick, which is probably why it has been so popular.

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Clé de Peau Beauté

Clé de Peau Beauté (CPB) is a top-notch brand under the Shiseido Group of Japan, built in 1982. The CPB has spread to 23 countries and regions around the world till now, and has been highly praised and supported by customers.

Although lipsticks of the CPB are not as rich as professional makeup brands, they offer extraordinary nourishing and repairing effects, and good use feeling. The ROUGE PUR COUTURE THE SLIM GLOW MATTE LIPSTICK, released in the fall of 2017, contains 12 regular and 2 limited colors. It has a good moisturizing effect and also can reduce lip prints. It is highly-pigmented, but offers an average staying power. The petal-shaped design fits well your lips and helps outline your lip lines.

CPBREFINED LIP LUMINIZER can smooth lip prints, while combining the advantages of lip pencils, lipsticks, and lip glosses, which is moisturizing without greasy. Notably, after being twisted out, it cannot go back.

Different lipstick collections of the CPB are designed with different packages and eye-catching. The outer shell and paste of some CPB lipsticks are sold separately, so it’s easy for you to change a new one without buying the shell. As a Japanese luxury brand, though having a high price, the CPB is highly praised by people for its satisfying use feeling.

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Charlotte Tilbury

Charlotte Tilbury (CT) is a popular British makeup brand founded in 2013. Its founder was once the chief makeup designer of Tom Ford. The package or the color, the CT is full of classic retro style with excellent practicability and texture. The CT only contains Matte Revolution, Kissing and Hot Lips.

Matte Revolution is the most popular one and encased with a round tube in rose golden, which is quite textured. The paste has a chocolate aroma, and you can easily draw the lip shape as you want. Matte Revolution is more like a velvety cream texture, leaving your lips soft and smooth without drying out. Moreover, it is with high color rendering, long-lasting, and a certain degree of moisture. It should be noted that some popular lipsticks were renamed in 2020. So you should pay attention to it when you choose one.

The Hot Lips were officially launched in 2016, including 12 collaborated with well-known actresses and 4 in hot sale. The former is named after the actress. The lipsticks are all matte texture and packed in a golden round tube. There are lip prints on the paste which is quite special.

People who prefer moisturizing lipsticks can also choose Kissing collections. This  collection is mostly nude and pink with a creamy texture. It is more hydrated than Matte Revolution collection, and it will not maximize lip prints with a soft touch.

Among above collections, there are many worth keeping, including #WALK OF NO SHAME, #M.I. KISS, #Red carpet red, #Miranda May, #Carina’s love and #Tell laura, etc..

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Yves Saint Laurent

YSL is a famous French luxury makeup brand established by Mr. Yves Saint Laurent in 1962. YSL combines elegance and rebellion, and always pursues freedom and truth.

Rouge Pur Couture has always been the classic product in YSL makeup, and the first lipstick produced by YSL in 1979. The #19 is also the first true rose red lipstick in the world. Besides, many limited best sellers also come from Rouge Pur Couture, such as the Kiss & love in 2015 and the Star Clash in 2016. Rouge Pur Couture has three textures: stain radiance, the mats, and golden lustre. The stain radiance has a soft texture, high saturation and excellent covering ability, and you are easy to color. The mats may feel dry out, because it has a low moisturizing degree and it’s easy to deepen lip prints with a good color rending effect.

The golden round RV lipsticks are the key products of YSL lipsticks, including Rouge Volupté, Rouge Volupté Shine, ROUGE VOLUPTÉ PERLE and others. It has a creamy texture and is encased in a golden tube with a hollow logo. It feels smooth and easy to apply with rich rending effect. However, many consumers criticize that YSL round tube lipsticks do not have enough moisturizing effect and feel dry out after applying.

The Shine adds fine pearl luster based on the RV, shinier without overbold. However, it is has a low pigment. There are many hot color numbers under the Shine, and customers can buy them in the beauty counter or official website.

YSL launched Rouge Pur Couture the slim matte lipstick in the autumn and winter of 2018. Although it may maximize your lip prints, it is highly pigmented. But you may feel slightly dry out after applying.

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BOBBI BROWN is a professional makeup brand founded by makeup artist Bobbi Brown in New York in 1991. BOBBI BROWN pursues a natural, simple, and fine makeup finish, which is known as the "Queen of creating a no-makeup look in Hollywood". The most prominent feature of Bobbi Brown lipstick is its high degree of moisture. Infused with natural plant essential oils, it can effectively modify the lip prints. You may never feel dry out, even apply matte lipsticks.

Bobbi Brown has various lipsticks. The LUXE LIP COLOR is very popular as it is lunched. It is encased in a golden square tube with strong moisturizing and staying power, as well as good color rendering. LUXE LIP COLOR includes 30 shades, and most shades are suitable for all skin tones. Among them, #Soft berry, #Sunset orange and #Red berry are popular among people.

The use-friendly CRUSHED LIP COLOR has a matte texture with high moisturizing and strong concealing power, easy to apply. CRUSHED LIP COLOR contains 20 shades, with #Cranberry and #Ruby being best sellers.

Bobbi Brown also releases lip balms with extraordinary moisturizing effect and can lighten lip prints. There are 7 colors of lip balms, and they can be matched with lipsticks of different colors.

Bobbi Brown lipsticks are available on the brand's official website. In addition to the regular version, the mini version is also lunched in a small and cute package. It can be a good gift.

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M·A·C is a brand co-founded by professional makeup artist, photographer Frank Toskan, and Frank Angelo (who runs a chain of hair salons) in Toronto in 1985. M·A·C is acquired by Estee Lauder Group in 1998. Therefore, M·A·C is also the first brand of Estee Lauder that is not created by Mrs. Lauder. M·A·C has advanced and bold style in colors, and always surprise people for its products.

Bullet Lipsticks are the most classic and famous products under M·A·C, which contain 8 textures and over 100 colors. No matter what style you want to make up, you can find the right one. Many people may consider that M·A·C lipsticks have dry texture, but in fact, M·A·C lipsticks with different textures have different effects.

Retro matte and Matte target at matte finish with a dry texture. They are highly pigmented and have good staying power. Among that #Chili is always popular for most skin tones.

Amplified creme and Cremesheen have a creamy texture. They offer strong moisturizing, good color rendering and concealing power, and have moderate staying power.

Frost Lipstick has the most hydrated texture among all textures with subtle gleam and gloss, but it is easy to fade and you need reapply it frequently. The Lustre lipstick also has good moisturizing effect and can reduce lip prints to a certain extent and leave you a girlish finish.

In the fall and winter of 2018, M·A·C released "Powder Kiss Lipstick," with the same appearance, and the outer shell is changed to a matte texture. The new collection has 16 colors, an upgraded version of bullet lipsticks. It is soft powder with moisturizing and highly pigmented.

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Dior is a French luxury brand established in 1947. Elegant and gorgeous tones are always the main features of Dior in the field of perfume, fashion or makeup. Lip products under Dior are high quality and fashion, including three collections:
Rouge Dior, Dior Addict and Diorific. Rouge Dior collection includes Rouge Dior, Rouge Dior Double Rouge, Rouge Dior Ultra Rouge, etc.. The Dior Addict collection includes Dior Addict and other lip gloss products; The Diorific collection includes limited gold tube lipsticks launched on every Christmas day.

 Rouge Dior was built in 1953, as classic lipsticks of Dior makeup and the brand's entry-level lipsticks. Since its launch, Rouge Dior is upgraded for several times. The latest collection is launched in 2016, which contains 36 colors and is divided into matte and moisturizing textures. It has a good color rendering and moisturizing effect, and you can apply it easily with soft touch. #999, classic red, is the best seller under Dior and helps create a confident aura.

Rouge Dior Ultra Rouge, a new limited lipstick collection, is launched in the fall of 2018, in a semi-matte texture. It is extraordinarily moisturizing, covering and rendering quality. The red tube is in 23 colors, with many being eye-catching.

Dior has always been loved by mature women in the upper class. As a French brand started with high-end fashion, Dior has a unique French elegant and gorgeous style, which retains to its makeup.

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The perfume house Guerlain was established in 1828 under LVMH Group. It is also very famous in the skin care industry. As a brand with a history of nearly two centuries, Guerlain always possesses the image of a “nobleman” and earns a good reputation.

KISS KISS collection is divided into signature and regular versions. For the texture, the golden shell is a velvet matte texture, the black shell is a moisturizing one, and the white shell is a lip balm. The moisturizing lipstick is the most classic of this brand. You may feel soft and without dry out. It also can smooth your lip prints. KISS KISS lipstick has extraordinary color rendering and concealing power, but has average staying power.

THE SHEER SHINE LIPSTICK SHADE has a high degree of moisture, which can smooth lip prints, leaving your lips comfortable. However, the package of this collection is a bit heavy and not easy to carry. In addition, the lipstick is easy to stick to the cup for its poor staying power. The outer shell and paste are sold separately, and there are many beautiful packages for options.

In Guerlain's concept, products are expression and experience instead of tools. So, every product of Guerlain is full of creation, and can even be an artwork.

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Givenchy is a French luxury fashion brand founded in 1952. Gracefulness, simplicity and elegance are the main characteristics of Givenchy. It is a flagship in the French fashion and a super master in the high-end lip makeup. Givenchy is very popular among young people for its beautiful and bold style.

LE ROUGE LIPSTICK has a semi-matte finish, which offers good staying power, moisturizing effect and color rendering. You can apply it smoothly without drying out and lip prints. Without overbold colors, lipsticks under this collection are suitable for all skin tones.

ROUGE INTERDIT is another popular lip product of Givenchy. The package of the lipstick has a great change compared to previous collections . ROUGE INTERDIT contains black rose essential oil to help moisturize your lips. You can apply it softly with high saturation and pigment and strong covering power. But the disadvantage is that it is easy to stick to the cup and fade, and you should often reapply it.

Givenchy has a rich lipstick collection, and many lipsticks have similar packages and  collections, which makes people not easy to distinguish.

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Giorgio Armani

Giorgio Armani met his lover and partner Sergio Galeotti, and created the Italian brand Armani named after him in the mid-1970s. At the beginning of its establishment, the Italian brand Armani specializes in men's clothing. It pays attention to simplifying lines and focusing on details. Its makeup has absorbed  these characteristics and has a unique Italian style with an elegant style.

In the fall of 2018, Armani launched the Rouge D’Armani Matte. Infused with essential oils and moisturizing ingredients, it has a better moisturizing effect. Although the lipstick has a matte texture, you may not feel dry out. Moreover, you can apply it smoothly to create an advanced finish. Rouge D’Armani Matte has a strong covering power with rich colors.

ECSTASY SHINE LIPSTICK, an ultra-moisturizer, was released in 2017, which can be regarded as a lip balm. It offers fine glossiness, but has average color rendering and staying power. What’s more, it is hard to apply evenly.

As a well-known makeup brand, Armani has launched many star products with foundations and lip makeups being the “two giants”. Although the lipstick under Armani is not as good as the lip gloss, it has many highlights that can not be missed. Armani lipsticks are available in the brand's flagship store with a full range of colors, but popular colors are often tight.

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Christian Louboutin

There are many makeup brands involved in various industries, and the most representative one is the French brand-Christian Louboutin (CL). The CL is a world-renowned high-heeled shoe brand, with its iconic red-soled shoes as its signature. In 2014, the CL hit the makeup industry with a nail polish priced at $50, which also laid a solid foundation for the biggest feature of its makeup products—expensive. The CL is the most expensive lipstick brand. The lipsticks are priced at $120, which is twice than that of Tom Ford lipsticks.

The CL lipstick was officially launched in 2015, in cone shape. Every time you buy a CL lipstick, you will receive a small matching ribbon, which can be used as a necklace. The CL lipsticks have three types: Silky stain, Velvet matte, and Sheer voile. Sheer voile is the most moisturizing collection with moderate pigment. It has soft paste with subtle gleams. And many people highly praised its rich pigment and good staying power. Velvet matte has the best staying power and color rendering. Although it is a matte velvet texture, you will never feel dry out.

The CL lipstick is designed with high quality. But there are fewer shades, and many alternative ones are under other brands.

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Chanel is a French brand, founded in 1910, which is a pioneer of the fashion revolution. Chanel represents a unique style that has lasted forever. Elegance, delicacy, luxury and fashion are its values and inner spirits.

CHANEL has rich lipstick  collections, including ROUGE COCO, ROUGE COCO SHINE, ROUGE ALLURE and ROUGE ALLURE VELVET, etc.. ROUGE ALLURE is one of CHANEL's most classic lip makeup products. The collection is characterized by rich pigment, high saturation and strong covering power in a velvet texture with low moisturizing degree. ROUGE ALLURE VELVET is more matte and less hydrated than ROUGE ALLURE and feels extremely dry out. ROUGE COCO SHINE and ROUGE COCO is more hydrated and suitable for dry lips. However, COCO SHINE has a weak covering power. ROUGE COCO has a moist texture and a certain degree of color rendering and staying power. It is also the most recommended one among the above four collections .

CHANEL ROUGE COCO FALSH lipstick has become hot as it launched in the spring of 2019. The main features of this collection are hydrated and highly pigmented, creating a lacquer finish. It can achieve a glossy finish without sticky, like mirror lip glosses. ROUGE COCO FLASH has 27 colors. All can create an energetic finish, and you may look more vogue, gentle, natural and advanced.

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Estée Lauder

Estee Lauder, one of the world's largest skincare, cosmetics and perfume companies established in 1946, is a brand named after its founder. In order to show respect for Estee Lauder, the Americans made her legendary life into a movie. All products are in gentle, intellectual and fascinating style.

Estee Lauder has a simple lipstick collections, which includes Envy Rouge, Pure Color Love and Pure Color Desire. Envy Rouge is Estée Lauder's most classic one with six textures: Velvet, Sheer, Mettlic, Rouge, Oil-infused, and Hi-lustre. All of them contain the essence of hyaluronic acid, which can care for lips with a high moisturizing effect without greasy. This  collection can be applied smoothly, and is highly pigmented and waterproof without long-lasting effect.

Pure Color Desire, launched in 2019 spring, offers many popular colors with high moisture, excellent color rendering and strong covering effect.

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Shu Uemura

Shu Uemura is a brand founded by Japanese makeup artist Shu Uemura, acquired by L'Oréal in 2002. Shu Uemura is the pioneer of the world's first "Fashion-themed makeup",  and good at matching colors to express advanced concepts. Shu Uemura emphasizes on artistic expressions, such as holding makeup show or launching artist collections with famous artists.

SHU UEMURA ROUGE UNLIMITED SUPREME MATTE ROUGE A LEVRES M is the most popular  collection. You can apply it smoothly without peeling off. However, you may experience dry out after applying, so you’d better apply a lip balm as a primer. It has rich shades with each color name corresponding to a different Japanese place, pretty ingenious. And it is suitable for most skin tones. However, it has a soft paste, which is easy to be damaged, so you should be careful when applying and storing.

SHU UEMURA ROUGE UNLIMITED AMPLIFIED MATTE LIPSTICK is in a velvet texture with two types: amplified (A) and amplified matte (AM): the amplified texture is semi-matte with low-key gloss, and the amplified matte is velvet matte. Water gloss, lacquer gloss (LS), and mercerized (S) are the collections with glossy texture. It offers good moisturizing effect and rich pigment, which can be applied smoothly without greasy.

Shu Uemura also has many popular colors. If conditions permit, you can go to the beauty counter to have a try.

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Lancome is a French brand founded by Armand Petitjean in 1935. As a world-renowned high-end cosmetics brand, Lancôme is involved in skin care, cosmetics, perfume and other product areas, which is designed for women aged 25 to 40 with high education and income.

Lancome has few lipstick collections, with L‘ABSOLU ROUGE LIPCOLOR being the main  collections. It has four textures: sheer, matte, cream, ultra matte. The sheer and cream have a high moisturizing degree, but weak staying power. And the cream is glossier than the sheer. The matte has a semi-matte texture, and you may never feel dry out after applying.

The ultra matte is a new collections launched in 2018. It is highly pigmented and has good saturation and staying power, which can create a matte lip finish. #196 is regarded as the lipstick version of Armani #405, which has rich and bright colors with charming and retro style, suitable for most skin tones, and you can apply it even when you do not make up. It is recommended to match with orange or pumpkin eye shadow and blush to achieve a better finish. It is worth recommending the #507, #132, #120, #180 and other colors, which is really good.

There always have a color that suits you, so it is recommended to try one even the hot color.

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The American brand NARS is a professional makeup brand that is full of creative minds and has become a hot topic in the makeup circle with its bold colors and unrestrained style since its establishment in 1994. The explicit product names has created an advanced brand image for NARS, and makes every makeup enthusiast convinced by this high-end sexy. There are various products under NARS, including blush and eye shadow, etc.. By contrast, the lipstick may not be the most popular one.

Nars has few lipstick collections, mainly including classic lipstick and audacious lipstick. The classic lipstick is divided into semi-matte, stain and sheer lipsticks according to the texture. The matte has excellent staying power, rich pigment, and good covering power. But, you may feel dry out after applying. The stain has good staying power and moisturizing effect. It is hydrated and lightweight, but low pigmented and easy to fade. You need to reapply it. The hot Gipsy has a moisturizing texture, and can achieve an energetic finish. It’s a must for every lady. Morocco has a semi-matte texture with retro style, and can be used in autumn and winter.

Audacious Lipstick is popular among people. It has matte texture, good glossiness, fine moisturizing ability and rich pigment. Audacious Lipstick created many classic and popular colors. #Mona often runs out of stock. It is a reddish brown with orange hue, which can be used in winter. #Rita, #Kelly, #Lana, #Grace, #Jane and other colors are very popular. You can pick any one you like.

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L'Oréal Paris

L'Oréal Paris is one of the most well-known and historically popular cosmetics brands in the L'Oréal Group founded in 1907. L'Oréal Paris specializes in producing hair dyeing, hair care, make-up and skin care products, which is favored by women around the world. The products under L'Oréal Paris are affordable and upgraded fast.

L’Oreal has rich lip products. L'ORÉAL Color Riche was launched in 2014, which always been popular even after many years. L'ORÉAL Color Riche has a good moisturizing effect, high saturation, strong covering power, and a certain degree of staying power, which can be applied easily. L'ORÉAL Color Riche has many popular shades.

L’Oréal Paris Color Riche Intense was lunched in 2018. It has a matte texture, and has a certain degree of moisturizing effect. You can apply it smoothly without dry out. It is highly pigmented with moderate staying power.

Many people have misunderstandings about L'Oreal, that its products are cheap. As L'Oréal has launched hot products in recent years, people have begun to change their views about this brand. Although there are many affordable brands in the cosmetics industry, L'Oreal has always been the lead.

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KIKO, an Italian professional cosmetics brand founded in 1997, adheres to "Quality does not mean a high price.”  With its products of high performance, and KIKO is also regarded as a "household lipstick brand" in Italy. KIKO is also the chief brand for shows hold by Armani and D&G, and the quality is as good as many big brands.

Although there are many lipstick collections, which is divided by numbers. There are 10 collections from 0 to 9. KIKO launched a new 4 collection of square tube lipsticks in 2017, within a fancy package. The collection can be regarded as the alternative for the KIKO9 that is suspended to produce. Colors of this collection is similar to that of the 9 collections with better feeling. The lipstick has a creamy texture with extraordinary pigment and moisturizing effect, and you can apply it smoothly. The 4 collection contains 36 shades, including many hot colors. Though it has no extraordinary staying power, the overall effect is good.

Other collections are not as well-known as the 4 collection, but  #311, #329, #509,and other popular colors can be picked.

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Maybelline is a brand established in New York in 1917, named after combining Maybel, sister of the American chemist Williams, and line, the second half of Vaseline. This brand emphasizes bright colors, urban fashion and high-street culture with a unique personality. This is one of the main reasons why it is still popular among young people after a century.

Maybelline Color sensational shine compulsion was extremely popular in 2018. It has a simple and satisfying package in a hydrated texture with subtle glitters. The glitters are divided into golden, silver and blue. You only need to apply a layer of lipstick to create a glossy finish smoothly. It is quite moisturizing and covering, which can reduce lip prints effectively. Maybelline Color sensational shine compulsion has rich pigment but weak staying power which may be hard to remove. There are 14 colors in a high saturation, and are suitable for most skin colors.

Maybelline Color sensational shine compulsion is classic in a simple package with matte and moisturizing textures. You can apply it easily without dry out. It is cost-effective.

In the slogan that "Maybe she is born with it, Maybe it is Maybelline", it shows the confidence about its products.

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