The 10 Best Hair Mask Brands of 2022

Carrie Kathleen
Jan 13, 2022

Hair masks are mainly designed to moisturize the hair, like night creams that women apply on their faces to deeply condition the skin. Nutrients and moisture in hair masks will enter the hair through the hair scales to repair the fiber tissue and rejuvenate the hair. Although the mask takes effect at a slow pace of two to three months’ use, it has a stable effect to improve hair quality and repair perm and dye damage. Dermatologist Dr. Marnie B. Nussbaum, a fan of hair masks, likes the Avocado Honey Hair Mask very much because the unsaturated fats in avocado are key ingredients for moisturizing and the honey works to promote moisture absorption and lock in moisture.

We rounded up a host of brands with a cult following, like Kerastase, Olaplex, Leonor Greyl Paris, and so on. Each brand boasts a wide range of super-quality products, and most of them are the winners of multiple beauty awards. To find your pick, you can check out the list of conditioners we’ve compiled for you.

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  • 1. Kérastase
  • 2. Olaplex
  • 3. Leonor Greyl Paris
  • 4. R+Co
  • 5. René Furterer
  • 6. Moroccanoil
  • 7. Fino
  • 8. Schwarzkopf
  • 9. L'Oréal Paris
  • 10. SheaMoisture


Kérastase is a luxury haircare brand founded in Paris, France in 1964. It saw sales soar with its introduction of the world's first hair mask. Kérastase is now part of the L'Oreal Group, with products that won a lot of awards such as InStyle UK Best Beauty Buys, COSMO Beauty Award, WWD Beauty Greatest Products of All Time, and VOGUE Best Hair Products, etc.

Kérastase has released a wide range of targeted scalp and hair care products that can be distinguished by the packaging colors. For example, the collections RESISTANCE, CHRONOLOGISTE, and DENSIFIQUE all include shampoos, conditioners, hair masks, or hair oils. We recommend general consumers choose shampoos and conditioners in small sizes like 200ml, allowing replacing them with products more suitable for specific scalp and hair concerns.

Kérastase offers a large variety of hair mask collections, of which CHRONOLOGISTE is the most luxurious one well-received by a lot of consumers. Rich in quality ingredients, this regimen leaves the scalp feeling amazingly refreshed and hydrated while conditioning the scalp. It is infused with silicone oil, argan oil, corn germ oil, ceramides, and natural active ingredients. The cream-like Masque Intense Régénérant Hair Mask is easy to spread, apply, and rinse out without heat. After using the product, your hair will become less frizzy but smooth and shiny. Pairing it with the Fragrance-In-Oil from the same collection, this formula will deliver more visible results to damaged hair by using it for long periods of time. If you have fine hair, you may try out the silicone-free, lightweight Masque Densité Hair Mask that will make your hair feel softer and lighter.

As a luxury hair care brand, Kérastase provides a host of products that feature pleasant scents and address almost all hair concerns.

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Founded in 2014 by Dean and Darcy Christal, Olaplex is one of the world’s largest independent hair care brands with over 100 worldwide patents. The brand started with a hair repairing treatment, Olaplex Bond Multiplier No.1, that was designed for repairing the damaged colored hair. This product went viral on the global market since its launch. Consumers were so satisfied with the results delivered by the product to acclaim it as "liquid gold". After the Bond Multiplier, Olaplex released several products such as No. 4 Bond Maintenance Shampoo, No.7 Bonding Oil, etc., all of which were priced at $28.

Olaplex Hair Perfector No. 3 Repairing Treatment ranked first among the best hair masks recommended by New York Magazine. Formulated to repair damaged hair, this regimen reduces breakage and visibly strengthens hair, improving it look and feel. Developed by chemists, Olaplex uses a patented bond-building technology that is said to reconstruct the hair at the strand level, meaning the products don’t just soften your hair but actually help rebuild the damaged parts. Although the treatment is free of sulfates and parabens, it is still able to leave hair smooth and shiny.

Tiffany Walden, the COO of Olaplex, said, “Olaplex was the first product that actually prevented that damage on a structural level with the hair, and that's what gave us the credibility with our customer. They were actually able to see results with a single use with our product.” Olaplex also became a big hit on social media, and Kim Kardashian is a fan, too.  

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R+Co is an American fashionable hair care and hairdressing brand, founded by the hair industry legends Howard McLaren, Thom Priano and Garren. Howard McLaren, past creative director of influential brands like Toni & Guy and Bumble & bumble, is talented and highly skilled in hair styling. The works of the esteemed collective of iconic hairstylists are often featured on magazine covers. They also have worked with many celebrities and trendsetters.

R+Co Television Perfect Hair Masque was rated as the “Best Starter Hair Mask” by New York Magazine. Priced at $42, the hair mask is suitable for all hair types, even fine hair. Honestly, it is a high-performing entry-level hair mask. Formulated with hydrating snow mushroom extract, emollient murumuru butter, and pequi oil, this regimen locks in moisture while leaving hair feeling soft and shiny. It smells great with notes of cardamom, tangerine and lavender.

Most award-winning R+Co products feature unique ingredients and advantages. They deliver visible results while keeping scalp and hair health. The brand claims that all its formulas are color-safe, heat and UV protective, vegan, cruelty and gluten-free, and without harmful ingredients such as parabens, sulfates (SLS or SLES), mineral oil and petrolatum.

R+Co offers a large variety of products, and there are countless blog posts on its official website for taking consumers inside its offerings before buying.

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René Furterer

Pierre Fabre is a well-known French pharmaceutical, health care, and skincare brand. As a luxury haircare brand owned by Pierre Fabre, René Furterer generated 2.2 billion euros in sales in 2015. Founded in 1957, the brand was called by Harper's Bazaar, “a luxurious experience of hair spa”, and also acclaimed by many authoritative magazines like GQ and VOGUE.

René Furterer is dedicated to scalp care with plant extracts. It has created a professional hair and scalp testing system to provide consumers with personalized treatment depending on their hair and scalp concerns. René Furterer’s hair masks repair damaged hair and leave hair feeling smooth, nourished, and shiny. All of them feature natural floral scents.

Designed for relatively dry hair type, René Furterer’s hair mask combines a variety of oils that help nourish and moisturize hair. The KARITÉ Nutri Intense Nourishing Mask and KARITÉ HYDRA Hydrating Shine Mask are both packaged in a jar, with a creamy texture and average bendability. The Okara Color - Color Protection has a lightweight, cream-like texture that is very smooth and easy to apply. The downside? They all come in small packages.

The KARITÉ Nutri Intense Nourishing Mask and KARITÉ HYDRA Hydrating Shine Mask are both the best sellers of this brand. The former is suitable for dry hair with split ends, while the latter is ideal for fine, flat hair. In terms of the ingredients, the former is free of silicone oil, while the latter contains silicone oil to nourish hair. In addition, these two hair masks are infused with wheat micro-proteins that leave hair silky-smooth and shiny.

René Furterer also has other collections designed for damaged or fried hair, such as ABSOLUE KÉRATINE Ultimate Repairing. You may choose the product with or without silicone oil depending on your concern. Formulated to fix damaged hair, René Furterer’s hair mask restores the hair fiber’s protection to make it look naturally healthy. All these hair masks are available on Amazon or the brand’s official website.   

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Moroccanoil is the first brand that introduced argan oil to hair and body care products. Upon its launch, Moroccanoil won a cult following in North America and became a star in fashion magazines, Oscars, Grammys, Golden Globes, and MTV Awards. Even the celebrities such as Jennifer Lopez and Scarlett Johansson use Moroccanoil to take care of their hair.

Moroccanoil offers argan oil-infused hair care products. Previous studies have confirmed that argan oil can effectively penetrate the hair to protect it from dryness and damage while moisturizing and adding shine to the hair. However, the dominant ingredients of its hair care products are silicone oil and fatty alcohols, while the conditioning results of argan oil vary with the content.

Moroccanoil provides a full range of targeted hair treatments. The brand’s hair mask delivers moisturizing, smoothing, repairing, and color-protecting benefits. It makes hair well-nourished thanks to various oils, ideal for dry hair types. The Intense Hydrating Mask and Weightless Hydrating Mask both feature moisturizing and nourishing. The former is more lightweight due to less content of oils, suitable for fine hair; while the latter is infused with more argan oil than silicone oil, making hair easy to comb out and look shiny. The Smoothing Mask is specifically formulated for frizzy hair, ideal for frizzy hair and split ends.

For permed and colored hair, Moroccanoil launched Restorative Hair Mask and several color-depositing masks. The silicone-free Restorative Hair Mask is enriched with natural oils like argan oil, avocado oil, and shea butter that help tame the dry and frizzy hair and bring dull hair back to life. The color-depositing masks are available in multiple shades to refresh existing tones. Note that people with sensitive skin should perform a patch test first.

Moroccanoil’s hair mask has a heavy texture and good bendability, easy to apply and rinse out. Pairing it with a steamer cap or essential oil, the hair mask can deliver better results. However, most Moroccanoil’s hair care products contain fragrances that make them strongly scented. Although the content is low, there is still a chance of causing allergies. Therefore, we recommend those with sensitive skin take caution when applying.

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Fino is a luxury hair mask brand owned by Shiseido. Although it offers a few products, the Fino Premium Touch Hair Mask is the best-known one that has received the COSME Award as the best in hair care products for consecutive years. Today, this hair mask is still the most popular in Japan COSME.

Fino hair mask was once recommended by numerous beauty bloggers in the early days. As one of the human body’s natural moisturizing factors, PCA is claimed as the hero ingredient of Fino hair mask. It leaves hair strands feeling more moisturized, softer, and shinier. But actually, silicone oil is the dominant ingredient of this anti-static formula. In addition, Fino hair mask is also packed with many active ingredients such as squalane, trehalose, glutamic acid, and royal jelly extract, which also provide hydration and nourishment to hair.   

Fino hair mask has a thick texture without fluidity, so it is prone to leaving with a sticky feel when rinsing, which is always displeasing. In fact, this stick film feel is mainly due to the deposition of conditioning agents and softening agents such as silicone oil, which can keep hair smooth after blow-drying. It should be noted that it is unnecessary to apply conditioner after using the hair mask because it will make your hair more sticky and difficult to rinse out. In a nutshell, this hair mask is suitable for damaged hair and dry hair type. If you have oily hair, the product probably leaves your strands feeling greasy.

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Founded in 1898, Schwarzkopf introduced the first shampoo to the world. It is one of the top three hair cosmetic manufacturers in the world. Schwarzkopf has a global team of top hairstylists who have attended the major fashion weeks in London, Paris, Milan, and New York, standing out at the spring/summer hair trends conferences every year.

Schwarzkopf offers a large variety of products that are available in supermarkets and salons. In addition to the general nourishing oils, Schwarzkopf’s hair mask is meanwhile formulated with various active ingredients. With the less noticeable feeling of silicones, this formula is packed with nourishing ingredients like hydrolyzed keratin and panthenol to fill in gaps in the hair cuticle. Easy to rinse out, the hair mask leaves hair feeling moisturized.

BlondMe All Blondes Keratin Restore Bonding Mask, BC Bonacure Repair Rescue Treatment Masque, and Gliss Mask Ultimate Repair Anti-Damage Mask are all very popular among consumers. As a best seller on Amazon, the BlondMe All Blondes Keratin Restore Bonding Mask is excellent in repairing damaged dry hair to visibly make hair smoother, reduce tangles, and restore hair shine.

If you have fine, flat hair, we recommend using silicone-free hair masks. Although Schwarzkopf can’t provide targeted treatments for those with severely damaged hair, consumers may try out some professional hair masks.

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L'Oréal Paris

Founded in 1907, L'Oreal Paris is one of the most well-known and longest-standing popular cosmetic brands owned by the L'Oreal Group. As the best-selling haircare brand in Europe, L'Oreal Paris specializes in manufacturing hair color products, hair care products, makeup and skincare products, all of which are favored by women around the world. L'Oreal hair care line is quite outstanding, of which the cost-effective L'Oreal Professionnel offers not only conditioners, but also a host of popular essential oils and hair masks.

Featuring large capacity and affordable price point, L'Oreal hair mask is a very cost-effective option. It is formulated with mineral oil instead of silicone oil, the content is low though. Its conditioning ingredients are cetyl and stearyl alcohol and glycerin. Plus, all hair masks of this brand contain low concentration of plant extracts. It’s worth mentioning that L'Oreal hair mask carries many fragrances that are prone to causing allergies, so we recommend those with sensitive skin or who don't like strong scents take caution before using.  

The best-selling ELVIVE Extraordinary Oil Curls Re-Nourish Mask is specifically formulated to make hair silky-smooth and shiny for dry and dull hair types.

The ELVIVE Color Vibrancy Repair and Protect Balm is specifically design for damaged hair. The brand claims that this formula can repair damaged colored hair immediately after one wash. The thick-textured hair mask leaves hair feeling silky smooth and prevents hair from tangling.

L'Oreal also provides a color-care system for color-treated hair, namely EverPure. The brand claims that this collection can “Help reset your ultimate blonde in just 5 minutes. Formulated with even more toning pigments than our purple shampoo, this intense sulfate-free mask treatment helps target and correct brass while deeply conditioning hair.” 

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