The 10 Best Hair Color Brands of 2022

Maia Carter
Jan 13, 2022

Most people usually dye their hair for two purposes: to cover up gray hair and to be stylish and beautiful. They change hair to match their clothes and makeup to fully show their personality according to their mood. Hair dye has always been a fashion trend. Hair stylist Jodie Michalak says that whether the hair color is blonde, red or dark, it can make people look younger. For those who love to be beautiful, it’s barely a routine for them to change their hair color every few months for a chic look and a better mood. However, there are still many questions about dyeing. Going to a high-end barber store means spending a lot of money. If you choose an affordable one, you may worry about the skill of the hair stylist and the hair dye quality. If you dye yourself at home, you may worry about evenness and beauty. Others have heard online claims that hair dye can cause cancer and hair loss, so they are afraid to dye their hair. So you need to know whether the hair dye is safe or not? How to dye hair safely?

Hair dyes can be divided into plant hair dye, metal hair dye and oxidized hair dye, in forms of pick dye, block dye, bar dye, full dye and other options. Also, hair dyes are classified, according to color resistance, into temporary, semipermanent, and permanent, among which permanent hair dyes damage hair most. So, many discussions about hair dye causing cancer mainly focus on permanent hair dyes. In other case, an article on hair dyes published in the world's top medical journal, the British Medical Journal (BMJ), has evoked much debate. After a 36-year follow-up study and data analysis put by Harvard Medical School, which talks about the use of hair dyes by 120,000 American female nurses , it was concluded that permanent hair dyes are not associated with most cancers and probably do not cause cancer. However, these are yet to be studied and we also recommend that you do not over-dye your hair.

We rounded up a host of brands with a cult following, like Clairol, L’Oreal, Goldwell and so on. Each brand boasts a wide range of super-quality products, and most of them are the winners of multiple beauty awards. So to find your pick, check out the list of hair dyes we’ve compiled for you.

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  • 1. Clairol
  • 2. L'Oréal Paris
  • 4. Schwarzkopf
  • 5. WELLA
  • 6. REVLON
  • 7. Arctic Fox
  • 8. Manic Panic
  • 9. John Frieda
  • 10. Davines


Clairol has a wide range of hair color products for people with different hair colors, ages and genders. If you want to dye your hair blonde, you can choose NICE'N EASY. With different saturations, this range of products looks lightly different, and you can pick the color you like. It contains damage blocking technology, ME+, an allergy gentle formula, and conditioners at every step, to effectively reduce the damage to the hair and scalp and to help avoid allergies.

If you want to dye your hair brown, you can choose the Natural Instincts line, with many different browns. It is a demi-permanent Ammonia Free Hair Color, formulated with 80% natural ingredients to deliver a naturally shiny hair, making you charming. This line has also been recommended by well-known review sites GH and BYRDIE.

The best-selling Clairol is widely available for purchase. You can also purchase or view new products on its official website. In addition to hair dyes, this worth buying brand is also very famous for its shampoos and conditioners.


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L'Oréal Paris

The various L'Oreal hair color products can be meticulously categorized into Semi-Permanent, Permanent, Hair Color Removers/Faders, Hair Highlights, Ombre Hair Color, Root Touch Up, Hair Color Bleaches and Hair Gloss according to their functions. People with different hair colors can choose different products. This professional hair dye brand produces products with full-range and true color, to distribute evenly, delivering a shiny hair with intense color. Light colors are bright, and dark colors can be well matched with your skin tones. Infused with L'Oreal’s exclusive hair care ingredients, its products can protect the hair while dyeing, and leaves little damage to the hair. This safe and gentle hair dye contains ingredients that can protect the skin, suitable for people with sensitive skin.

The hair color products of L'Oreal are popular with a good reputation including best-selling FERIA Power Toner Long Lasting Anti Brass Toner, LE COLOR GLOSS One Step In-Shower Toning Gloss and COULEUR EXPERTE Couleur Experte. Superior Preference Glam Lights was recommended by famous review websites such as BYDRIE and GH. GH called it the BEST AT-HOME HAIR COLOR FOR HIGHLIGHTS. Also, L'Oréal Paris Excellence Creme Hair Color was recommended by the website TODAY.

The permanent Feria Multi-Faceted Shimmering Color 3X HIGHLIGHTS sells extremely well on amazon. It has a wide range of fashionable colors, and can help present a shiny and bright hair.  The best-selling Magic Root Cover Up Gray Concealer Spray Dark Blonde can dye the hair in 10 minutes. It is Temporary Root Cover Spray, so the color can be washed out.

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The hair color products of GOLDWELL is gentle and dye accurately. With IntraLipid Technology, all the Goldwell Topchic Lotions can effectively restore and replenish the lost lipids within the hair, leaving a smooth look.

The most widely used hair dye series are the TOPCHIC and COLORANCE. With a full range of colors, TOPCHIC can hide gray hairs and dye colors. Its CoolProtect Technology locks and isolates the warm pigments in the hair, keeping the cold tone longer. With Coenzyme Technology to neutralize free radicals, its hair dyes minimize the oxidative damage to hair, keeping a smooth hair and a longer coloring effect.

The semi-permanent hair dye COLORANCE features the conditioning effect, and is much less damaging to the hair than permanent hair dyes. Also, it makes dry hair bright and shiny, suitable for damaged hair. However, it is not as long-lasting as permanent hair dyes, and is not suitable to hide gray hairs.

ELUMEN is the most advanced range in Goldwell's hair color products. Its hair dyes are highly effective, designed for hair colorists. With special technology, ELUMEN leaves little damage to the hair, even without ammonia and peroxide. In addition, with true and bright colors, its hair dyes are more long-lasting, brighter and glossier than permanent hair dyes. ELUMEN also has other products to pair with the hair dye for a better effect.

The products of GOLDWELL are salon-grade. You’d better use them with the help of a professional hairstylist in order to avoid hair dye fails.

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Schwarzkopf hair dyes are affordable, featuring plant extracts in recent years. These are still chemical hair dyes in essence, but the plant extracts help protect the color and hair. With light botanical fragrance rather than pungent scent, this ammonia-free and delicate hair dye is easy to use and can distribute evenly.

Schwarzkopf hair dyes conclude many series such as METALLICS got 2b, GLOSSIFY, COLOR BOOST, etc. With high color saturation, METALLICS got 2b series is fashionable and true in colors selected from international popular colors. What’s more, the dye stabilizer helps the color long-lasting and present a full and shiny hair after dyeing. Besides, it contains a tube color cream, an application bottle with developer lotion, a tube color after treatment, a pair of gloves and an instruction leaflet.

The dermatologist-tested SIMPLY COLOR series is very gentle and non-irritating to the skin, free form PPD or PTD. Simply Color’s gentle formula contains no ammonia, alcohol, or silicone and instead nourishes your locks with argan oil, botanical oat milk, and soy protein. With natural color and excellent staying power, it can hide gray hairs. Most of its colors are brown and chocolate, suitable for mature women.

KERATIN COLOR has also been recommended by the renowned media BYRDIE as the “Best for Damaged Hair”. With 100% gray coverage, up to 80% less hair breakage and the latest technology K·Bond-Plex, it strengthens and repairs the colored hair, to make it healthier. Besides, it can distribute evenly, with an excellent staying power.

The cost-effective Schwarzkopf has a wide range of colors of hair dyes. You can choose a suitable one according to your hair textures and hairstyles.


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Koleston Perfect is WELLA’s leading product with high popularity. It contains 6 color series and hundreds of colors. Dark colors can cover gray hair very well. Using TRILUXIV technology, formulated with Wella Welloxon Perfect Creme Developer, Koleston Perfect can fill in hair follicles, improve the color locking effect, and make the color of hair uniform and glossy after dyeing. In addition, its hair dye contains up to 25% of the moisturizing agents and lipids, to effectively protect the hair.

WELLA often develops products based on customer experience, especially in the hair color additive products. People with dyed hair could use WELLA’s scalp isolation cream, to effectively protect the scalp and reduce irritation., developed for hair stylists, may help improve their work efficiency. Generally speaking, hair with different hair dyes should be isolated from each other with tin foils while highlighting the hair. With the help of InvisiDivider Technology, can help avoid color smudging. Besides, hair dyes will not mix together after being added with drops of, even without isolation, to shorten hair dyeing time.


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With calm, diverse and exquisite colors, Revlon’s hair color products are popular among working professionals. All these products are ammonia-free, odorless and less irritating.

Revlon Colorsilk, with classic colors, is priced at less than $10. Even the natural color delivers a fashionable and elegant feeling. Revlon Colorsilk 3D color gives a multi-dimensional and natural hair after dyeing. Its colors are exquisite, delicate and mainly brown, plus fuchsia, brownish red, burgundy and other popular colors in Europe and the United States. Also, there are UV protection ingredients in it. Besides, Revlon Colorsilk 3D color can generally cover gray hair, but the lustre and nourishment are slightly inferior to brands such as L'Oreal and Schwarzkopf. Revlon Colorsilk has been recommended by many famous media, such as TODAY, BYRDIE, GH, who called it the "BEST AT-HOME HAIR COLOR FOR STUBBORN GRAYS".

Revlon also launched some speedy coloring creams. Apply the hair dye to the hair and wait 5-10 minutes. Normal speedy coloring creams are only available in natural colors, while Revlon has dark brown color for middle-aged people, chestnut brown for young women, and the special burgundy brown. It is more comprehensive than other speedy coloring creams.

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Arctic Fox

Arctic Fox's official website claims "OUR MISSION FOR HEALTHY, COLORFUL HAIR". Arctic Fox hair dye is a long-lasting direct dye with a grape fragrance. You can DIY its colors. Packed with natural ingredients, the products of Arctic Fox contain no drying alcohol, PPD or irritating chemicals, allowing for even coloring and fading. Even if it fades, the hair still looks great.

Arctic Fox’s products are very popular and sell well on shopping sites such as amazon. Arctic Fox Bleach, Please Complete Hair Lightening Kit was recommended by Allure. Arctic Fox hair dyes are available in a wide range of colors in the official website, including bold and normal colors. PURPLE RAIN also sells well and is available in 4oz and 8oz sizes. You can DIY the color to achieve an effect you want. This hair dye does not contain peroxide, ammonia and PPD and is very easy to color, even for thicker hair. Besides, it is long-lasting, so the hair still looks very beautiful when the color becomes lighter later. PURPLE RAIN is a very lively color, popular among fashionable women.

Other fashionable colors such as Virgin Pink, Poseidon and Aquamarine are also very popular, with high saturation, very suitable for young people. Arctic Fox’ products are available in many purchase channels, including the official website, amazon, Hot Topic, Sally Beauty and Ulta Beauty.

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Manic Panic

Manic Panic has many hair color products, including semi-permanent hair color and temporary hair color. You can also purchase according to colors like neon hair color. There are also some other hair dye products, which can be viewed in detail on the official website. You can also choose these products according to color.

Manic Panic Semi-Permanent Hair Color Cream and Manic Panic Amplified Formula have been recommended by Allure, with many colors including bold colors such as pink, green and blue, as well as normal colors such as brown and linen. These two semi-permanent hair dyes are 100% Vegan, cruelty-free and odorless. Free of PPD, ammonia, and parabens, they are relatively safe. If you want to dye a darker color, you’d better wear gloves. Some hair dyes can present beautiful colors without even bleaching your hair. If it is difficult for you to do it yourself, you can ask a stylist for help.

Manic Panic Creamtone Perfect Pastel was recommended by the well-known media GH, as the "BEST PASTEL AT-HOME HAIR COLOR". You can buy it on the official website, Amazon, ULTA and other channels. The colors of this brand's hair dyes are mostly fashionable and bright. If you try to change yourself, Manic Panic is a good choice.

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John Frieda

With a good reputation, the foam hair dye Precision Foam Colour was recommended by the well-known media BYRDIE and ALLURE. This product achieves a great dyeing effect, with various colors, high saturation, and dense foam. It can also dye the hair roots evenly and completely. If you have gray hair, you can choose a darker hair dye, which covers the gray hair well. The official website recommends the combination of SHEER BLONDE Highlight Activating Brightening Shampoo, COLOR REFRESHING GLOSS and FRIZZ EASE Secret Weapon touch-up creme. You can use these products together to achieve better effects. With a variety of colors, COLOR REFRESHING GLOSS was also recommended by Allure. John Frieda also produces other products, and you can learn more on its official website. Besides, its products are sold through many channels. You may get a discount during shopping holidays.

Priced at $10, John Frieda Luminous Glaze Clear Shine Gloss was also recommended by Allure. It said: “Shining, shining, shining, shining, yeah. Bring your color back to life with John Frieda's Luminous Glaze Clear Shine Gloss — a seven-time Best of Beauty Award winner. This gel-cream miracle in a bottle also makes your hair super soft and shiny.”

The official website of John Frieda has its blog with some very useful articles, which provides many tips about hair care, such as how to curl hair, how to dye your hair at home, how to maintain hair color, and how to dye the color you want, etc.



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Davines Alchemic Conditioner was recommended by the Media GH as the "BEST AT-HOME HAIR COLOR MAINTENANCE". It's essentially a five-minute hair mask with 8.84oz. Davines Alchemic Conditioner also has other functions: it slightly brightens your hair to reduce its fading, available in 6 colors.

Other products of Davines are also great and sell well. For example, MINU Conditioner can make the colored hair long-lasting. Sets like OI Travel Set, are cost-effective and convenient for on-the-go use.

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