The 10 Best Eyeliner Brands of 2022

Sophie Willis
Jan 13, 2022

In addition to eye shadow and mascara, eyeliner is a go-to item to make your eyes look beautiful and sparkle. Eyeliner is used to deepen and highlight your eye finish to make your eyes more three-dimensional. Different eyeliner techniques help improve your eye shape to create various makeup styles. The well-known makeup artist Marcelo Gutierrez said that when we can only show half of our faces with masks, we should try colorful and unique eye makeup looks.

We rounded up a host of brands with a cult following, like FLOWFUSHI, Kiss Me, BOBBI BROWN and so on. Each brand boasts a wide range of super-quality products, most of which are the winners of multiple beauty awards. Now, if you’re ready to get the perfect eyeliner, scroll down to check the following list of brands we’ve compiled for you.

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  • 2. Kiss Me
  • 4. MSH
  • 5. Kat Von D
  • 6. Chanel
  • 7. KATE
  • 8. STILA
  • 10. TONYMOLY


FLOW FUSHI is a Japanese beauty brand founded in 2010. It is a dark horse in Japan's beauty market and frequently appears in various beauty lists in Japan.

The tip of the handmade Moteliner liquid eyeliner is composed of four types of hairs with different thicknesses and lengths. The tip of the eyeliner is mainly of sponge and brush. The thickness of the brush tip can be adjusted.It is soft and easy to clean. Moteliner's tip is conical and can draw lines finely, suitable for drawing thin eyeliner. Moteliner liquid eyeliner has a hexagonal holder, feeling more stable and comfortable. Moteliners are in black, brown-black, brown, and dark blue with extraordinary water-proof, sweat-resistant, oil-proof effects.

FLOW FUSHI also launched a new UZU liquid eyeliner in March 2019. The tip and holder are similar to Moteliner, holding 13 colors. The color number is the same as packaging colors. In addition to the regular colors, such as black, brown, and gray, there are also various bold colors.

FLOW FUSHI eyeliner is easy to use and long-lasting. It is highly praised by numerous consumers. It is worth buying.

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Kiss Me

When it comes to eyeliners, KISS ME is the most well-known brand in East Asia found in 2005. The most commendable one in KISS ME is the liquid eyeliner, which is super water- and oil-proof. It is long-lasting, and it may never fade whether you get sweat or secrete oils around your eyes.

KISS ME is the first brand that used brush-tip liquid eyeliners. Early liquid eyeliners mostly used sponge tips, but for sensitive eyes, sponge heads can easily irritate the eyes, and the line is not slim enough. The tip of KISS ME is made of many fiber hair in a conical shape. The tip is short and easily modified with the thin lines. As a popular shelf brand, KISS ME has been upgraded for many times. The latest eyeliner uses warm water removable technology. It can be easily removed with warm water around 40℃.

Although alcohol is added to accelerate the evaporation rate, KISS ME is still a liquid eyeliner drying slowly. You need to wait for a while. Although the eyeliner has an extraordinary water-proof and oil-proof effects, it may fall off due to blinking and rubbing. If you find that the eyeliner fades, you can clean it up with your hands or a cotton swab carefully, but you need to avoid contacting your eyes.

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Bobbi Brown was founded in 1991 by the famous international makeup artist Bobbi Brown in New York, USA. It is known as the "Hollywood no-makeup look queen". Bobbi Brown pursues natural and simple style, versatile colors, which is foolproof even for makeup beginners, suitable for people who want to create a natural makeup finish.

Long-Wear Gel Eyeliner is one of the BOBBI BROWN's bestsellers. It has been ranked as the best eyeliner by authoritative beauty magazines such as Elle, Allure, In Style, COSMO, etc.. However, it has won many awards, Long-Wear Gel Eyeliner gained mixed comments. On the one hand, it has a rich color with soft texture; on the other hand, with the moisturizing texture, it is easy to smudge. Official promises that it can last for more than 12 hours, but it requires sophisticated skills with matching tools. Compared to liquid eyeliner, Long-Wear Gel Eyeliner is easier to apply. Even beginners can draw lines easily. It can be used for drawing inner and outer eyeliners, which is extremely cost-effective.

However, this kind of eyeliner may have some problems with oil volatilizing and drying, so please be careful when using and storing. Long-Wear Gel Eyeliner is sold on the official website of the United States with 12 shades, including regular colors, such as black, brown, blue, and green. You can choose according to your preferences.

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MSH is a brand from Japan. MSH Love Liner is a product with the best staying power among gel eyeliner pencils, which will not smudge after all day wearing.

The Love Liner gel eyeliner pen has a moderate texture, which is soft and smooth. The refill has a certain hardness, and it dries quickly. It cannot be turned back after being turned out. The tip of the Love Liner gel eyeliner is blunt and flat, which is suitable for beginners to draw inner eyeliner quickly and softly.

MSH Love Liner is also the bestseller in Japan, and it is sold nearly 7.5 million pieces in ten years. Love Liner liquid eyeliner also adopts a brush tip design. The tip is very soft and slender and can be used to draw lines finely. If you want to enhance eye makeup, you can apply eyeshadow with similar colors of eyeliner. It not only can prevent smudge, but also can make you look more natural. However, MSH's eyeliners are suitable for daily life. There are only three colors of gel eyeliners: black, dark brown, and light brown.

MSH always released pink brown, wine red, coral brown, dark green, and other colors occasionally. All products have low saturation, so it will not be too exaggerated after applying. Pink is very suitable for drawing some small patterns such as hearts, stars, etc., to highlight the eye makeup finish.

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Kat Von D

Kat Von D is a makeup brand named after its founder, a Mexican tattoo artist, featuring a mysterious and beautiful Gothic style. In 2018, a netizen shared a message on Twitter that Kat Von D Tattoo Liner hadn’t faded even after a car accident, so it went viral overnight. The hero lip glaze and eyeliner are famous for their extraordinary staying power.

Kat Von D Tattoo Liner was ranked as the most popular eyeliners on Allure in 2017 and 2018. Although Kat Von D is an Internet celebrity brand mainly sold in the United States, Tattoo Liner is made in South Korea. It is long-lasting and suitable for reaching inner and outer eyeliners with a fine tip. Tattoo Liner has excellent saturation and pigment, although there are only two shades: black and dark brown. It can draw rich lines to create an eye-catching finish, which won’t smudge or fade throughout the day. You can apply it to create a smokey look with sharp eyes.

In addition to being used as an eyeliner, it can also draw a one day long tattoo. Tattoo Liner fits well with the skin and it is suitable for drawing patterns with rich color. It can be removed by cleansing water or oil without staining the skin.

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Chanel is a French luxury brand founded in 1910 by Coco Chanel. Started with high fashion, Chanel retains the innate French elegance and delicacy which is in turn represented on its makeup products. Although Chanel's makeup products are often criticized, many people still choose them.

LE LINER DE CHANEL LIQUID EYELINER has a special design, which can be taken apart. You can replace the new ink sac after running out. The tip adopts sturdy materials, and it is even thicker than that of Kat Von D eyeliners and others in other brands. It is tight and smooth with rich hair. It can draw the inner and outer eyeliners quickly.

Chanel's gel eyeliners are suitable for experienced makeup lovers. The tip is relatively thick and a bit hard. One end of the cap is equipped with a sharpener, which is easy to use. Chanel's gel eyeliner has a moist and thick texture. There are 7 shades, covering some special colors such as green and purple. And the black is rich. The green is bright and suitable for a stage performance.

However, the Chanel eyeliner products emphasize water- and oil-proof, and have a moderate smudge-proof effect. It is suitable for applying with a full set of eye makeup as it always creates a marked and strong finish.

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KATE is a professional shelf makeup brand under Kanebo. Its eye products are more suitable for mature styles.

KATE eyeliner is divided into liquid and gel eyeliners. The most representative is [KANEBO KATE] Smooth Eyeliner Pencil BK SOFT BLACK, which has extremely thin refill. And it is light and not retractable. A small amount can draw both inner and outer eyeliners. You can apply it easily with rich color, but it has a weak smudge-proof effect. [KANEBO KATE] Smooth Eyeliner Pencil BK SOFT BLACK may run out quickly.

The long-lasting eyeliner has a rich color and cool package. It is cool with black packaging and is relatively stable when held. The tip is co-produced with the Japanese stationery brand PENTEL, and the design is also quite delicate. Although it is slightly shorter than FLOW FUSHI, it has a denser and elastic texture. You may never feel tingling or discomfort when contacting your eyelids. It is also suitable for beginners. However, it is not smudge-proof, and you’d better apply the primer before drawing.

 KATE makeup products with incredibly sexy style are affordable and high-quality, which is hot in Japan.

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Stila is an American brand founded by a professional makeup artist Jenaine Labell. The products are high performance from professional experience. Many Hollywood actresses and beauty writers are found of Stila products, which  are mainly sold on the official website.

Stila eyeliner is also a representative one from European and American brand but made in Asia. The most popular eyeliner that is waterproof for all day long is produced by Japanese manufacturers and assembled in Korea. The tip of Stay all day waterproof eyeliner is a relatively old-fashioned sponge with a thick diameter. It is suitable for drawing large areas and for those who prefer thick eyeliners. Stay all day waterproof eyeliner is friendly to beginners. However, because the sponge tip is integrally formed with fixed thickness, it is not suitable for people who like neat and thin eyeliners.

Stila also released Got Inked Cushion, which can be dipped with a brush. Although it has a novel design, the staying power is not as good as quick-drying eyeliner. Stay all day is recommended for people who are oily eye skin.

Compared to eyeliner and gel eyeliner, liquid eyeliner has an extraordinary staying power. Stila has an excellent staying power and takes into account the habits of those who like thick eyeliner, which is very suitable for quick makeup.

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Maybelline is a brand named after American chemist Williams' sister (Maybel) and the second half of Vaseline (Vaseline) established in New York in 1917. Maybelline emphasizes the urban fashion and high-street culture with bright color and distinct personality, and this is one of the main reasons why it is still popular among young people after hundreds of year. Maybelline started its business with mascara and also has rich eyeliner products.

Enduring Eyeliner Pencil is easy to use with a hair brush.It has moderate hardness without tingling. The shape of the brush is similar to Bobbi Brown’s eyeliner brush. It has a soft arc shape with thin hair volume, but also can draw delicate lines. You needn’t to apply multiple times due to the wide brush head, and you can create full eyeliners. People who are oily eye skin can use powdery eyeshadow to smudge the edge of the eyeliners to make it dry and even.

Very Fine and Liquid Eyeliner is suitable for experienced people in drawing eyeliners. You can draw delicate lines with its round and thick barrel, lightweight texture, soft tip and smooth touch.

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TONY MOLY is a Korean well-known shelf makeup brand, running more than 2500 beauty products. It always follows the fashion trend and constantly develops new skin care products.

The packaging of its gel eyeliners is ingenious. Combined with eyeliner brush and the eyeliner, it is easy to store. Although the eyeliner brush is short and small, it has a sophisticated design. It is easy to use with a narrow brush head. It is very suitable for drawing thin eyeliners and create a winged look for its flat brush. It offers an extraordinary staying power, even for inner eyeliners that is easier to be smudged. There are 8 shades, divided into pure series and pearl series, suitable for students.

The Star Lasting Eyeliner Gel is a cheap alternative to Long-Wear Gel Eyeliner of BOBBI BROWN. However, these two products do not have many similarities except that they are packaged in a jar.

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