The 9 Best Brow Gel Brands of 2022

Sophie Willis
Jan 13, 2022

Brow gel transfers the color of eyebrows instantly to make them match the color of your hair and skin tone. Brow gel shapes your brows to make them look more three-dimensional. It also fills in the sparse areas to make the eyebrows look fuller. Brow gel not only makes your eyebrows soft and smooth, but also lifts brows to make you look vigorous. Makeup artist Theresa Holland said that for some makeup looks, if you choose the right brow gel, then you can draw perfect eyebrows.

We rounded up a host of brands with a cult following, like Shu Uemura, Benefit, Anastasia Beverley Hills and so on. Each brand boasts a wide range of super-quality products, most of which are the winners of multiple beauty awards. Now, if you’re ready to get the perfect brow gel, scroll down to check the following list of brands we’ve compiled for you.

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  • 1. Shu Uemura
  • 2. Benefit
  • 3. Anastasia Beverly Hills
  • 4. M·A·C
  • 5. Kiss Me
  • 7. Ettusais
  • 8. Glossier
  • 9. CANMAKE

Shu Uemura

Shu Uemura is a brand named after its founder a Japanese makeup artist, which was acquired by L'Oréal in 2002. Shu Uemura is the pioneer of fashion theme makeup in the world and is good at expressing advanced concepts by matching colors. Shu Uemura is committed to artistic expression, so it has always held makeup shows or released products with famous artists.

The brow gel is the final touch of brow makeup, which helps change color and achieve three-dimensional brows. Shu Uemura released Eyebrow Manicure in 2015, and then launched Brow Unlimited and the upgraded version of Eyebrow Manicure.

With a small and dual-sided brush, the Eyebrow Manicure can fill in even the thinnest hairs with precision, leaving a three-dimensional eyebrow look. It is suitable for makeup beginners. The gel-like Eyebrow Manicure helps keep brows perfect all day long thanks to its waterproof and smudge-proof formula. The Eyebrow Manicure is available in 8 natural shades, so it is worth considering.

EYEBROW MANICURE is the upgraded version of Eyebrow Manicure. The short and dense comb-like brush can smooth brows perfectly. The EYEBROW MANICURE can be used as a brow pencil to create natural eyebrows, which is also suitable for people with sparse brows. The waterproof, oil-proof, and smudge-proof EYEBROW MANICURE helps leave a long-lasting finish. Moreover, it is easy to remove. However, it takes some skills when applying, so the EYEBROW MANICURE is not recommended for makeup beginners.

Shu Uemura also launched the Brow Unlimited that features bold and colorful shades. Although it has a high pigment, the Brow Unlimited leaves a natural finish after drying.

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"Benefit" was founded by Jane Ford in 1976. Jane Ford and her twin sister Jean Ford opened a boutique in the San Francisco Bay Area called "The Face Place", and initially selling some self-made skin care products and cosmetics. The products of Benefit have been sold in about 600 counters in 10 countries around the world. Moreover, Benefit, Guerlain, MAKE UP FOR EVER, and Fenty Beauty are all under LVMH Group. Benefit is more suitable for young girls with its cute style.

The hero product Gimme Brow+ Volumizing Eyebrow Gel has been ungraded in 2016. It contains tiny microfibers that blend to skin and hairs, creating a natural-looking fullness. With a tiny and tapered brush, the use-friendly eyebrow gel is also suitable for beginners to apply precisely. The mini brush also is bouncy, so it may avoid staining the skin. The Gimme Brow+ Volumizing Eyebrow Gel is available in 10 shades, and most people can find a right shade here. It offers a certain moisturizing effect and leaves a natural and refreshing finish after drying. The hydrated Gimme Brow+ Volumizing Eyebrow Gel helps achieve a long-lasting finish thanks to its smudge-proof and waterproof formula.

Benefit released 3D BROWtones Eyebrow Enhancer in 2018. With a unique comb tip, it can shade brows evenly. Plus, it takes some skills and you should pay attention to the makeup methods when applying. The 3D BROWtones Eyebrow Enhancer is available in 7 shades, from regular shades to highly-pigmented colorful shades. With a low saturation, the eyebrow enhancer can blend well into the brows. And it leaves a shimmering finish under the light thanks to its fine glittering particles.

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Anastasia Beverly Hills

ANASTASIA BEVERLY HILLS is an American cosmetics company founded in 1997 by Anastasia Soare when she opened her flagship salon in Beverly Hills, which is best known for its eyebrow products. ANASTASIA BEVERLY HILLS started with eyebrow products, and then expanded the product line gradually. ANASTASIA BEVERLY HILLS makeup products such as eyeshadow and contour also have become famous.

The Dipbrow Gel is the hero product from ABH. It comes with a golden package and offers an extraordinary staying power, waterproof and smudge-proof ability. You may feel moisturizing instantly, and then it blend to brow hairs to build natural dimension and fullness. The Dipbrow Gel also helps shape natural brows quickly and smooth brows easily.

Many people complain about the Dipbrow Gel due to its over-high pigment formula. So you’d better rub excessive gel before applying to achieve a better finish. However, the Dipbrow Gel is not suitable for makeup beginners. The Dipbrow Gel is available in 11 shades, and people can choose them according to their hair colors.

The brush of the Tinted Brow Gel has been upgraded, which helps define brows better. The Tinted Brow Gel had been available in 7 shades, but the shade Auburn is discontinued. However, with 6 shades in distinctive styles, it is not easy to find an ideal shade to match your skin. The Tinted Brow Gel leaves a matte finish, which is more suitable for people who don’t like a pearlescent eyebrow makeup finish.

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MAC is a brand co-founded by professional makeup artist, photographer Frank Toskan, and Frank Angelo who runs a chain of hair salons in Toronto in 1985. MAC was acquired by Estee Lauder Group in 1998. M·A·C always surprise people for its avant-garde style and bold colors.

M.A.C. launched Waterproof Brow Set and EYE BROWS BIG BOOST FIBRE GEL in 2020. Although the Waterproof Brow Set is the upgraded version of the Brow Set and Pro Longwear Waterproof Brow Gel, they have the similar package, texture, and brush. The brow gel offers an extraordinary staying power and water-proof ability, and can define brows softly. It is easy to shade with the short, dense, and a little bit hard brush, leaving a three-dimensional and delicate eyebrow makeup. The Waterproof Brow Set is available in 5 shades, namely, Toasted Blonde, Emphatically Blonde, Red Chestnut, Bold Brunette, and Brown Ebony. Among them, the Red Chestnut is the most recommended one.

The EYE BROWS BIG BOOST FIBRE GEL can blend to hairs and help create natural brows. EYE BROWS BIG BOOST FIBRE GEL is available in 8 shades, and the darkest shade STUD is suitable for people with deep skin tone. And you can choose the rest of 7 shades according to your hair color.

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Kiss Me

KISS ME is the most well-known brand in East Asia established in 2005. KISS ME is famous for its eye makeup products, and released many hero products such as mascara, eyeliner and eyebrow gel. KISS ME only launched one type eyebrow gel Heavy Rotation, which has been ranked first in Japan's Cosme Awards for many years.

With a soft and refreshing texture, the Heavy Rotation is easy to spread and shade while moisturizing brows, leaving a natural and volumizing brows. The short and dense brush bristle has a moderate hardness, which can fill in hairs with precision. However, it takes some skills when applying due to its long brush head. The waterproof and sweat-resist Heavy Rotation helps achieve a natural and long-lasting finish that lasts for up to 10 hours. The highly-pigmented and matte Heavy Rotation is available in 5 shades, and the color of brows changes immediately after applying. It is suitable for people with dark and dense brows to achieve a finish with light hue. With a large capacity, the Heavy Rotation brow gel is cost-effective.

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INTEGRATE is an open-shelf brand under Shiseido. Although it is a niche brand, the INTEGRATE products are popular among people. The Integrate Nuance Eyebrow Mascara is the hero product that has always ranked in the top of Japan's Cosme Awards in eyebrow division and ranked higher than KISS ME in 2017.

The soft Integrate Nuance Eyebrow Mascara leaves a refreshing and natural finish even after repeated application. The brush head of Integrate Nuance Eyebrow Mascara is larger compared with KISS ME Heavy Rotation. However, it is hard to define brow shape due to its hard bristles. The Integrate Nuance Eyebrow Mascara is available in 5 shades, and both of them have a brownish hue, which helps create a natural and gentle finish.

However, people always complain about the smell of Integrate Nuance Eyebrow Mascara. The Integrate Nuance Eyebrow Mascara may never clump and can resist to perspiration, water, and rubbing. And it has become very popular as well as KISS ME Heavy Rotation and KATE 3D EYEBROW COLOR.

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Ettusais is a Japanese brand under Shiseido founded in1991, and targets for young people ages 20-30. With a cute and energetic style, it is favored by numerous young girls worldwide.

The Eye Edition Brow Mascara, released in 2020, is designed for creating fuller brows with a blunt well-arranged brush. Infused with moisturizing formulas, it has a certain moisturizing ability and is easy to apply. The refreshing brow gel helps leave a lightweight and dense finish without clump, which is very suitable for daily use. The waterproof and sweat-resist brow gel also can be removed easily. The Eye Edition Brow Mascara is available in 4 shades, all of them can match well with your brows. It helps create a natural and translucent look thanks to its fine glitter particles.

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Glossier is a makeup brand established by Emily Weiss and it started in online sales in 2014. The founder Emily Weiss was once an assistant stylist for Vouge magazine and has become popular on internet since she showed celebrities’ daily skin care and makeup steps on her beauty blog "Into The Gloss". Glossier is well-known on social networks such as Instagram and YouTube. The brand adheres the concept of "no make-up" and produces natural cosmetics. And it also has been recommended by famous celebrities such as Beyoncé and Miranda Kerr.

Boy Brow is one of the hero products from Glossier. Although it has a moisturizing texture, it dries quickly. With a small brush head and dense bristles, it helps achieve fluffy and full brows. However, Boy Brow can’t comb brows well due to its short bristles. Without powder or fibre, the Boy Brow is not easy to shade. So it is more suitable for people with well-shape brows rather than people with sparse brows.

Boy Brow is officially priced at $16, which is not cost-effective. Boy Brow is available in 4 shades. With moderate pigment, it is suitable for daily use, leaving a gentle and natural makeup finish.

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CANMAKE is a Japanese makeup brand established in 1985, which earned a good  reputation thanks to its cost-effective products. CANMAKE is popular among young girls, and most of them start their “makeup career” from CANMAKE.

Color Change Eyebrow only upgraded its package in 2020. The fluid Color Change Eyebrow dries slowly, but it helps achieve a long-lasting finish. You can apply the waterproof and sweat-resist brow gel with confidence even in summer. However, Color Change Eyebrow has a weaker staying power compared with KISS ME brow gel. It may last 6-7 hours, and you need to touch up to improve the staying power. However, with a big brush head, it is easy to color the skin. You can buy a small brush separately. Color Change Eyebrow has a low saturation, so you need to apply repeatedly to shade brows. But it may leave a unnatural look. Color Change Eyebrow is available in 6 shades initially, and new shades have been released in 2020. Color Change Eyebrow contains fine glitter particles, which leaves a slightly pearlescent and natural finish.   

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